Tesla Enters India: Can it Crack the Price Sensitive EV Market?

Code : MM0095

Year : 2025

Industry : -

Region : -

Teaching Note: Available

Structured Assignment : Not Available
Buy This Case Study
OR
       

Abstract: The case puts the students into the shoes of Tesla’s India Country General Manager, Prashant Mehta, who has to decide on a 12–18-month go-to-market plan for Tesla India under policy and pricing constraints. Tesla must reconcile its premium global positioning and capital expenditure with India’s realities: a price-sensitive market, high import duties on completely built units, charging-infrastructure gaps, and strong mid-market EV rivals.

For Case Books Click Here >>

For Case eBooks Click Here >>

Pedagogical Objectives:

  • Evaluate market-entry options of a global automobile brand.
  • Apply brand/customer experience and operations principles of service blueprinting and brand equity to define two non-negotiable constraints for a brand.
  • Analyze key assumptions behind a global brand’s contingency plans in case of any setback in a host country using a strategic management framework.
  • Create a go-to-market plan for a global automobile brand aligned with the customer journey and build a KPI dashboard with contingency plans and corrective actions.


    Keywords: Tesla; India; early localization; market entry; go to market strategy; GTM; pricing; price-sensitive-

    Contents :
    » INTRODUCTION
    » A NOTE ON EV MARKET IN INDIA
    »THE TESLA WAR ROOM IN MUMBAI


    Case Introduction >>


    Related Case Studies

    Recently Bought Case Studies

      Recently Bought Case Studies



    • IBS CDC Case Studies

    Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
    Mob: +91- 9640901313,
    E-mail: casehelpdesk@ibsindia.org

    ©2020 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap

    Corporate Governance and Business Ethics Marketing Strategies Economics Entrepreneurship
    Finance, Accounting and Control Human Resource Management (HRM)/Organizational Behaviour Innovation and New Product Development International Trade and Finance